Our Story


Joanne & Chrissie sat randomly next to each other on their first day of business school. Chrissie smelled of Neutrogena bath oil, the same product Joanne’s sister used.  They started talking about their favorite products on day one, and haven’t stopped since. It was the start of a fabulous friendship, and now of FabList.

We are ‘product people’. After Stanford, Chrissie worked in advertising and consumer product marketing and went on to co-found three businesses.  After Princeton, Joanne spent 25+ years developing products and “putting stuff on shelves” prior to applying her love of product and design to start an interior design business.

FabList is the intersection of our personalities and passions. Through 35 years of friendship we have created and swapped many lists. In the olden days, we made and shared to-do, shopping, packing, restaurant, movie, book, and must-see travel lists. Now, in this overwhelmingly content filled world, our lists have exploded to include podcasts, apps, websites, blogs, on-line shopping, binge-worthy tv shows and so much more. We love products, trends and design. We love being out in the world uncovering and discovering new things, everything from a new kitchen gadget or the latest item at Trader Joes to the perfect white T-shirt or new travel destination. We discovered that our lists are in demand and decided to check an item off our own list (‘create a company together’) and share our lists with you.

Curated content for the curious consumer. It’s FabList!

Our Story

Joanne & Chrissie sat randomly next to each other on their first day of business school. Chrissie smelled of Neutrogena bath oil, the same product Joanne’s sister used.  They started talking about their favorite products on day one, and haven’t stopped since. It was the start of a fabulous friendship, and now of FabList.

We are ‘product people’. After Stanford, Chrissie worked in advertising and consumer product marketing and went on to co-found three businesses.  After Princeton, Joanne spent 25+ years developing products and “putting stuff on shelves” prior to applying her love of product and design to start an interior design business.

FabList is the intersection of our personalities and passions. Through 35 years of friendship we have created and swapped many lists. In the olden days, we made and shared to-do, shopping, packing, restaurant, movie, book, and must-see travel lists. Now, in this overwhelmingly content filled world, our lists have exploded to include podcasts, apps, websites, blogs, on-line shopping, binge-worthy tv shows and so much more. We love products, trends and design. We love being out in the world uncovering and discovering new things, everything from a new kitchen gadget or the latest item at Trader Joes to the perfect white T-shirt or new travel destination. We discovered that our lists are in demand and decided to check an item off our own list (‘create a company together’) and share our lists with you.

Curated content for the curious consumer. It’s FabList!

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